Halle Berry and Joylux launch new vaginal dryness treatment

Joylux and Halle Berry launched Juicy Like a Peach, an FDA-cleared vaginal dryness treatment built on HPMC-5 barrier technology and aimed at helping women manage dryness, comfort and painful sex. The product debuts on Joylux.com and reaches more than 400 Ulta Beauty stores on July 26, 2026.

Why it matters: - Vaginal dryness affects millions of women during perimenopause, menopause and beyond. - Symptoms can affect comfort, confidence, intimacy and overall quality of life. - Joylux is positioning Juicy Like a Peach as a new option in a category with limited innovation.

What happened: - Joylux, in partnership with Respin founder Halle Berry, announced the launch of Juicy Like a Peach. - The product is an FDA-cleared vaginal dryness treatment featuring HPMC-5 technology. - The launch was announced July 8, 2026, in Seattle. - Joylux said the product is formulated for women's intimate health.

The details: - HPMC-5 is used in pharmaceutical applications to protect delicate tissues. - The treatment creates a breathable moisture-retention barrier. - Joylux says the barrier helps maintain comfort, reduce dryness and relieve painful sex. - Juicy Like a Peach forms a lightweight layer designed to retain moisture where women need it most. - The product is intended for consistent use. - The treatment can be used alone or alongside vaginal estrogen, hormone replacement therapy and other intimate wellness routines. - Joylux said the product was inspired by technologies used to support delicate tissues elsewhere in the body. - Colette Courtion, Joylux founder and CEO, said the company discovered HPMC-5 through partners in Sweden. - Courtion said Juicy Like a Peach brings women a scientifically proven technology and a new approach to intimate hydration. - Halle Berry said vaginal dryness can affect physical comfort, confidence, intimacy and how women feel in their own bodies. - Berry said Juicy Like a Peach is daily support that works to restore the body's own moisture from the inside out. - Berry said pairing the product with Let's Spin creates a complete moisturizing system. - Dr. Sarah de la Torre, OB-GYN and chief medical advisor for Joylux, said the product represents a meaningful advancement in a category that has seen little innovation. - de la Torre said the product brings a completely different approach to addressing vaginal dryness.

Between the lines: - Joylux is using Berry's profile to expand awareness around menopause and women's health. - The launch also reflects a broader push to frame intimate wellness as routine health care rather than a niche concern. - The company's emphasis on FDA clearance and scientific validation signals a bid to stand apart from conventional moisturizers.

What's next: - Juicy Like a Peach will be available on Joylux.com. - The product will reach more than 400 Ulta Beauty stores nationwide on July 26, 2026. - The product starts at $43 for a subscription purchase. - Joylux said it will continue expanding science-backed intimate wellness options for women across life stages.

The bottom line: - Joylux and Halle Berry are betting that a science-backed, FDA-cleared treatment can reset expectations in the vaginal dryness market.